‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This menace of ultra-processed foods (UPFs) is an international crisis. While their consumption is notably greater in developed countries, making up more than half the typical food intake in places such as the United Kingdom and United States, for example, UPFs are taking the place of fresh food in diets on all corners of the globe.

In the latest development, an extensive international analysis on the dangers to well-being of UPFs was issued. It warned that such foods are leaving millions of people to persistent health issues, and called for immediate measures. Earlier this year, a major children's agency revealed that more children around the world were suffering from obesity than underweight for the historic moment, as junk food overwhelms diets, with the steepest rises in low- and middle-income countries.

A noted nutrition professor, an academic specializing in dietary health at the a major educational institution in Brazil, and one of the analysis's writers, says that businesses motivated by financial gain, not consumer preferences, are propelling the transformation in dietary behavior.

For parents, it can appear that the entire food system is opposing them. “At times it feels like we have absolutely no power over what we are putting on our kid’s plate,” says one mother from South Asia. We conversed with her and four other parents from across the globe on the growing challenges and irritations of providing a balanced nourishment in the age of UPFs.

The Situation in Nepal: A Constant Craving for Sweets

Nurturing a child in Nepal today often feels like battling an uphill struggle, especially when it comes to food. I make food at home as much as I can, but the instant my daughter goes out, she is bombarded with brightly packaged snacks and sweetened beverages. She continually yearns for cookies, chocolates and processed juice drinks – products heavily marketed to children. A single pizza commercial on TV is enough for her to ask, “Is it possible to eat pizza today?”

Even the academic atmosphere perpetuates unhealthy habits. Her school lunchroom serves sweetened fruit juice every Tuesday, which she eagerly awaits. She gets a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and faces a chip shop right outside her school gate.

On certain occasions it feels like the entire food environment is undermining parents who are merely attempting to raise fit youngsters.

As someone associated with the a national health coalition and heading a project called Advocating for Better School Diets, I understand this issue deeply. Yet even with my knowledge, keeping my school-age girl healthy is incredibly difficult.

These ongoing experiences at school, in transit and online make it next to unattainable for parents to limit ultra-processed foods. It is not just about children’s choices; it is about a nutritional framework that makes standard and advocates for unhealthy eating.

And the statistics reflects exactly what households such as my own are going through. A recent national survey found that 69% of children between six and 23 months ate unhealthy foods, and 43% were already drinking sugary drinks.

These figures resonate with what I see every day. An analysis conducted in the region where I live reported that almost one in five of schoolchildren were carrying excess weight and more than seven percent were clinically overweight, figures closely associated with the surge in processed food intake and increasingly inactive lifestyles. Further research showed that many kids in Nepal eat sweet snacks or processed savoury foods nearly every day, and this habitual eating is linked to high levels of oral health problems.

Nepal urgently needs tighter rules, better nutritional atmospheres in schools and stricter marketing regulations. In the meantime, families will continue fighting a daily battle against unhealthy snacks – one biscuit packet at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My position is a bit unique as I was had to evacuate from an island in our group of isles that was destroyed by a severe cyclone last year. But it is also part of the stark reality that is facing parents in a area that is feeling the gravest consequences of global warming.

“The situation definitely deteriorates if a hurricane or volcano activity wipes out most of your vegetation.”

Even before the storm, as a food nutrition and health teacher, I was very worried about the increasing proliferation of quick-service eateries. Today, even community markets are complicit in the shift of a country once defined by a diet of fresh regional fruits and vegetables, to one where greasy, salty, sugary fast food, packed with synthetic components, is the choice.

But the situation definitely worsens if a severe weather event or volcanic eruption destroys most of your vegetation. Fresh, healthy food becomes rare and very expensive, so it is really difficult to get your kids to eat right.

In spite of having a steady job I am shocked by food prices now and have often turned to choosing between items such as legumes and pulses and animal products when feeding my four children. Offering reduced portions or reduced helpings have also become part of the post-disaster coping strategies.

Also it is very easy when you are juggling a stressful occupation with parenting, and rushing around in the morning, to just give the children a couple of coins to buy snacks at school. Unfortunately, most school tuck shops only offer ultra-processed snacks and sweet fizzy drinks. The outcome of these challenges, I fear, is an growth in the already epidemic rates of chronic conditions such as blood sugar disorders and high blood pressure.

Kampala's Landscape: A Fast-Food Dominated Environment

The symbol of a global fast-food brand looms large at the entrance of a mall in a Kampala neighbourhood, tempting you to pass by without stopping at the drive-through.

Many of the kids and caregivers visiting the mall have never traveled past the borders of Uganda. They certainly don’t know about the bygone era of hardship that led the founder to start one of the first American international food chains. All they know is that the three letters represent all things desirable.

In every mall and all local bazaars, there is quick-service cuisine for every pocket. As one of the more expensive options, the fried chicken chain is considered a luxury. It is the place city residents go to celebrate birthdays and baptisms. It is the children’s prize when they get a favorable grades. In fact, they are hoping their parents take them there for the holidays.

“Mum, do you know that some people take fried chicken for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from fried breakfasts to burgers.

It is the end of the week, and I am only {half-listening|

Laura Patton
Laura Patton

A passionate writer and productivity enthusiast sharing tips and stories to inspire others.